Creative Designer & Artist
Allie Xu is a multidisciplinary creative working at the intersection of brand, editorial, and experience — crafting work that is considered, felt, and remembered.
View My WorkSelected Projects
Brand Identity
A complete brand identity system for a sustainable French skincare house — wordmark, palette, packaging, and brand guidelines.
Editorial Design
Art-directed print magazine exploring negative space and contemporary sculpture. 80-page feature layout and cover design.
UX / Product
End-to-end UX for a daily mindfulness and habit-tracking application. Research, wireframes, and high-fidelity Figma prototype.
Photography
A personal documentary series shot on medium-format film — quiet interiors, light studies, and the texture of everyday moments.
Image Gallery
About
"Good design is a language spoken before words — it shapes how a thing feels before it can be explained."
Allie Xu is a Brooklyn-based creative with a background in visual communication and fine arts. She has spent the last decade building brands, art-directing print, and designing digital experiences for clients across fashion, culture, and technology.
Her practice is rooted in research and craft — equal parts intuition and rigor. When not at her desk she is shooting film, visiting galleries, and hunting for the perfect croissant.
Get In Touch
Available for select brand, editorial, and UX projects.
Always open to interesting conversations.